Why Small to Medium Sized Businesses in Canada Need to Start on TikTok

TikTok is the fastest-growing social media platforms worldwide, and businesses have begun to take notice.

While some may view TikTok as a platform primarily for entertainment, it has quickly become a platform that businesses can use to reach new audiences, build their brand, and drive sales.

In this blog, we will discuss why small to medium-sized businesses in Canada should start on TikTok and how Caro Consulting can help you develop a successful TikTok marketing strategy.

TikTok's Growth in Canada

TikTok has seen a massive surge in popularity in Canada over the past year, with over 8 million monthly active users as of 2021. It is estimated that 29% of Canadians aged 18-24 use TikTok, making it one of the most popular social media platforms among this age group. Additionally, over 2.5 million Canadians have created a TikTok account, indicating that there is a growing interest in the platform among Canadians.

Massive Usage

TikTok's algorithm is unique in that it shows users content based on their interests, making it an excellent platform for businesses to reach new audiences. Furthermore, TikTok's video format allows businesses to showcase their products and services creatively. Videos on TikTok are typically 15 to 60 seconds in length, making them easy to consume for users on the go. Users can also share content they like, which can help businesses reach an even wider audience.

Benefits of TikTok for Businesses

TikTok can benefit businesses in several ways. Firstly, it can help businesses build brand awareness and reach new audiences. The platform's algorithm can expose businesses to users who are interested in their products or services but may not have found them through traditional marketing channels.

Secondly, TikTok can help businesses showcase their products and services creatively. Videos can be used to demonstrate how products work, share customer testimonials, or highlight the unique features of a business. This can help businesses stand out from competitors and create a memorable impression with potential customers.

Thirdly, TikTok can drive sales for businesses. Businesses can use TikTok to create unique promotions or discounts, collaborate with influencers, or encourage user-generated content to drive sales. For example, a clothing brand could run a TikTok contest encouraging users to create videos showing how they style the brand's clothing, and the winner could receive a discount code to use on their next purchase.

TikTok Ads

TikTok has various ad formats for businesses to use, including in-feed ads, branded hashtags, and branded effects. In-feed ads are similar to regular TikTok videos and appear in users' feeds, making them an excellent way to reach new audiences. Branded hashtags allow businesses to create a hashtag that users can use to participate in a challenge or promotion, increasing engagement and brand awareness. Branded effects allow businesses to create custom filters or effects that users can use in their videos, providing another way to promote their brand.

TikTok is an excellent platform for small to medium-sized businesses in Canada to reach new audiences, showcase their products and services creatively, and drive sales.

With over 8 million monthly active users in Canada, there is a massive opportunity for businesses to grow on the platform. Contact Caro Consulting for help on TikTok.