Best TikTok strategies for small or medium businesses with limited TikTok experience

Are you looking to tap into the huge audience on TikTok for your business, but you're not sure where to start? TikTok can be an effective platform for businesses to reach new audiences, build brand awareness, and engage with their followers.

In this blog post, we'll explore some TikTok content strategies that can help businesses with limited experience and resources create incredible TikTok content.

TikTok is a video-based platform that allows users to create short, engaging videos up to 60 seconds long. The platform has a vast and diverse audience, with users ranging from teenagers to adults. TikTok's algorithm is designed to promote content that is engaging and relevant to its users, so businesses need to create content that is entertaining, informative, and on brand.

Let's explore some TikTok content strategies that can help businesses create great content:

1. Keep your TikTok Videos Short and Engaging

TikTok videos are short and sweet, so it's essential to make the most of the limited time you have. The best TikTok videos are those that grab the viewer's attention in the first few seconds and keep them engaged throughout. Make sure your video has a clear and concise message, and use captions or text overlays to emphasize your point.

When it comes to the length of your TikToks, keep them under 60 seconds.

TikTok's algorithm prioritizes short videos that are easy to consume, so keep your content brief and to the point.

2. Participate in TikTok Trends

One of the most effective ways to get your content noticed on TikTok is by participating in popular trends and challenges. TikTok trends are often based on music, dance, or other cultural phenomena and can be a great way to reach a wider audience.

When participating in trends, make sure your content is relevant to your brand and messaging. Use trending hashtags to increase your visibility, and don't be afraid to put your own spin on the trend to make it unique to your brand.

3. Leverage User-Generated Content on TikTok

User-generated content (UGC) can be a powerful way to engage with your audience and build a sense of community around your brand. Encourage your followers to create and share their own content related to your brand or product. You can even create a branded hashtag to make it easy for your followers to find and share their content.

When using UGC, make sure to credit the original creator and follow TikTok's community guidelines.

4. Invest in TikTok Ads

If you have a budget, TikTok advertising can be an effective way to reach your target audience. TikTok's advertising platform allows you to create and promote ads that appear in users' feeds. You can target specific demographics and interests to ensure your ad reaches the right audience.

When creating ads, keep in mind the best practices for TikTok content.

Make your TikTok ad short and engaging, and use music and captions to make it stand out.

And be sure to track your metrics to see how your ad is performing.

5. Engage with your TikTok followers and community

It’s essential to engage with your audience and manage your community to grow your social following on TikTok.

Responding to comments and messages can help build a loyal TikTok following and increase engagement on your content.

Engaging with your audience also provides valuable feedback on your content and helps you understand what your followers want to see more of.

Community management is crucial for growing your social following on TikTok. This means moderating comments and user-generated content to ensure that your community stays positive and welcoming.

6. Collaborate with Influencers

Influencer collaborations can be a great way to reach a wider audience and build credibility for your brand. Look for influencers who align with your brand values and have an engaged following. You can collaborate with them to create branded content that showcases your product or service.

Conclusion

Creating great content is just one piece of the puzzle when it comes to growing your social following on TikTok.

Engaging with your audience and managing your community are also critical components of a successful TikTok strategy.

By following these TikTok content strategies and investing time in community management, businesses with limited experience and resources can create incredible TikTok content that drives engagement and grows their following.

If you need help developing a TikTok strategy that works for your business, contact Caro Consulting today.